UX · WritingVoice · principles · patterns

Copy is part of the experience.

Voice, tone, and writing guidelines for clear, consistent UI copy across Freshworks products.

Voice Principles Patterns

Voice & tone

Calm. Clear.
Consistent. Accessible.

What we say and how we say it. Our voice is confident but not corporate, helpful but never patronising.

Learn about our voice

Writing principles

Eight rules for all UI copy — active voice, grade-5 reading level, contractions, and more.

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Read principles

Component patterns

How to write for buttons, errors, toasts, dialogs, empty states, tooltips, and more.

Each component's Design and Content tab has the full writing spec. Character limits, sentence structure, real examples.

Open Storybook

Freddy AI

AI writing guidelines

Transparency, trust, tone, and conversational patterns that make intelligence feel natural.

Read guidelines

Claude Code skill

dewwrite

A Claude Code skill that reviews and writes UI copy using Dew component guidelines. Install it once, then ask Claude for copy reviews and component recommendations from any project.

Install

Then try it in Claude Code

Start writing

Explore components, review the word list, or install the AI skill.

Browse components Storybook

Copy is part of the experience.

Calm. Clear.Consistent. Accessible.

AI writing guidelines

dewwrite

Start writing

Calm. Clear.
Consistent. Accessible.